top of page
Fresh Clear logo COLOUR on BLUE-01.png

Meet the team


Steve Smith

Commercial Director


Alan Le Mar 

Financial Controller

Steve has worked in Fresca Group companies since 1997 gaining a comprehensive understanding of international supply chains. 

"During my career in fresh produce, I have imported a range of commodities from around the world, building supply chains and making sure goods are delivered on time. I have met some truly inspiring people and businesses along the way.

Working at Fresh Clear has enabled me to draw on my experience in international trade to support our customers with their own clearance and logistics needs. It’s very rewarding to represent an ever-expanding group of importers and exporters from around the world".

Alan is a fully qualified ACCA professional with over 8 years’ experience leading teams across multiple platforms and Industries.

"I began my career in the financial services sector, progressing to senior finance roles in both Insurance and Corporate Markets. During this time, I was fortunate to manage and work with teams in the UK and beyond, teaching me how to develop, empower and inspire individuals from a variety of different cultures and backgrounds.

At Fresh Clear I oversee a dedicated and knowledgeable team of customs agents as well as managing the overall finances of the company. I enjoy the diverse nature of my role, ensuring we remain focused on the customer driven values which underpin our work".


Martin Berridge

Sales Account Manager

Before joining Fresh Clear, Martin had a 35 year career working for FMCG food importers, sourcing globally for a broad range of commodities which included; fresh, frozen, canned and dry goods. 


"I have a solid grounding within international trade, with responsibility for procurement, shipping, logistics and sales in previous roles. This experience allows me to understand our clients priorities, service level expectations and the importance of effective communication. I really enjoy getting to know our customers, developing long lasting business relationships is a key priority and something that I take great pride in. I’d be delighted to hear from you, I will listen to your requirements, discuss your options and support you through our onboarding process & beyond".

We have a dedicated and professional team of customs agents,

they are organised into 3 core competences:


Sea freight

Road freight (RoRo)


Exports / Transit 



Our team will manage your customs declarations on a day-to-day basis, they are also on hand to help with technical questions about your entries.

bottom of page